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How To Get Verified On Instagram: Blue Checkmark Vs. Meta Verified

Getting verified on Instagram shows your followers that you’re authentic and trustworthy. There are now two ways to get verified: with the traditional blue checkmark and the Meta Verified subscription. Here’s how each one works and who should consider getting them!

How to Get the Blue Checkmark on Instagram



The blue checkmark is Instagram’s original way to show that an account is real and notable. Follow these steps to apply for it:

Complete Your Profile
Make sure your profile is fully set up with:
A unique name that represents you or your brand.
A profile picture that clearly shows who you are.
At least one post to show that your account is active.

Switch to Public
To be eligible, your account needs to be public (anyone should be able to view it).
Private accounts can’t get the blue checkmark.

Show You’re Real and Notable
Instagram only gives the blue checkmark to people, brands, or entities that are both real and well-known. This includes:
Authenticity: You must represent a real person, registered business, or recognized entity.
Notability: Your account should represent a popular figure, brand, or entity that people search for a lot. Significant mentions in trusted news sources help, but paid content doesn’t count.

Apply for Verification
Once you’re ready, you can apply by going to:
Settings > Account > Request Verification.
Fill out the form with your name, known as or business name, and select a category (like entertainment, fashion, business).
You’ll need to upload a government-issued ID or a business document for verification.

Instagram will review your application. If approved, the blue checkmark will show next to your profile name!

How to Get the Meta Verified Badge



Meta Verified is a newer option that lets anyone sign up for verification through a monthly subscription. It includes extra benefits besides the badge.

Eligibility and Requirements
You must be at least 18 years old, with a complete profile (profile picture, unique name).
Unlike the blue checkmark, you don’t need to be a public figure to apply.

Monthly Subscription
Meta Verified is a paid service. After subscribing, you get access to additional features beyond just the badge.

Benefits of Meta Verified
Priority Visibility: Meta Verified accounts show up more often in search, comments, and the explore page.
Direct Support: You get access to better support from Meta’s team for account issues.
Extra Protection: Meta monitors Meta Verified accounts more closely to prevent impersonation.

How to Sign Up
Go to Settings and look for Meta Verified.
Follow the instructions and upload a government-issued ID.
Once approved, you’ll see the Meta Verified badge on your profile.

Blue Checkmark vs. Meta Verified



FeatureBlue CheckmarkMeta Verified Badge
PurposeVerifies notable public figures, brandsVerifies authenticity via subscription
EligibilityRequires notability and authenticityAvailable to anyone meeting basic requirements
CostFreeMonthly subscription
BenefitsTrust, higher search visibilityPriority visibility, support, protection
How to ApplyFree request through Instagram settingsAvailable through subscription


Which Option is Right for You?



Both badges have benefits, depending on what you’re looking for:

Blue Checkmark: Ideal for public figures, brands, and organizations that want to prove they’re the real deal without paying a fee. It’s free but requires you to be notable and recognized.

Meta Verified Badge: Great for individuals, small businesses, or creators who want extra support and visibility, even if they aren’t representing a well-known figure, brand or organization. It’s also ideal if you’re looking for a boost in search and comment visibility.

For more details, check out the Instagram help center for more information about verified badges and Meta Verified!

Updated on: 07/12/2024

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