Why We Changed The Pricing
Important note for our existing customers: You can stay on the old pricing plan for as long as you like. Nothing will change for you – you will be billed the same amount as before, and you will have the same number of story posts. But keep reading to find out why the new pricing model might suit you better.
In a word: Complexity.
Our old pricing model was overly complex. It created frustration for both our customers and us. The old model’s value metric was based on the number of story posts. At first, this seemed like a good idea, but over time we added more and more complicated workarounds to “fix” the pricing.
I'm not particularly eager to go into detail about all the problems with the old model because they annoyed me, too. So, let's focus on just one aspect: The refill logic.
The billing period of the old pricing started on the day of purchase. Let’s say you bought it on the 10th of January. You would receive the next invoice on the 10th of February. This part was simple enough. But the complexity began when the refill logic kicked in on the 10th of February. The Storrito Standard plan provided 100 story posts per month. If you used only 20 of those 100 posts, on the 10th of February, your story post count would refill to 100. But that meant you’d only get 20 new story posts – disappointing, right?
We could have let the story posts accumulate, but that would have been unfair to us as a company. After all, story posts aren’t our only cost. We still have to pay for the storage of your media files and other services (like the support chat tool). All of these have costs, even if you haven’t used your Storrito account for months.
Instead of continuing to “patch up” the old pricing, we went back to the drawing board and created a new model from scratch. It took over a month of brainstorming and countless meetings to finalize the concept. It’s easy to create complexity, but coming up with a simple solution takes time. When the final result looks super straightforward, you wonder what took you so long to get there. But that’s the challenge – simplicity is hard to achieve. As Leonardo da Vinci said:
Simplicity is the ultimate sophistication.
So, what does our new “simple” pricing model look like?
The new pricing charges a fixed amount per Instagram account, and you get unlimited story posts. 🥳
This model resolves all the issues we had with the old pricing, and it's much easier to understand. You no longer have to worry about when your story post count will refill or whether you have enough story posts for your campaigns. The refill logic is gone. You don’t need to think about it anymore.
The old model was also wildly unfair – not because we designed it this way, but due to complicated edge cases. I’ve already mentioned the refill logic, but things got even trickier if you managed multiple Instagram accounts with Storrito. We often heard complaints that people couldn’t find the right plan. The old pricing offered plans with either 100, 500, or 2000 story posts per month. Naturally, many people wanted something in between. It always felt bad to waste story posts when the refill happened, and you had to spend energy optimizing around this unnecessary constraint.
The new pricing model is fairer. Someone who manages 20 Instagram accounts will pay more than someone who only manages 1 account with Storrito. Under the old pricing, both could have been using the Storrito Professional plan and paying the same amount. But clearly, the customer with 20 accounts got more value from Storrito. The new model cuts the cost in half for those with 1 account, while those with more accounts will pay more, as they’re getting more value.
I could go on about why the new pricing model is superior to the old one – easier upgrades and downgrades, pro-rating, no more post packages, etc. But the most important thing is that it makes your experience better – for you, our customers, who make this exciting Storrito journey possible for us.
Thank you very much, Max (co-founder of Storrito)
Why did we change our pricing?
In a word: Complexity.
Our old pricing model was overly complex. It created frustration for both our customers and us. The old model’s value metric was based on the number of story posts. At first, this seemed like a good idea, but over time we added more and more complicated workarounds to “fix” the pricing.
I'm not particularly eager to go into detail about all the problems with the old model because they annoyed me, too. So, let's focus on just one aspect: The refill logic.
The billing period of the old pricing started on the day of purchase. Let’s say you bought it on the 10th of January. You would receive the next invoice on the 10th of February. This part was simple enough. But the complexity began when the refill logic kicked in on the 10th of February. The Storrito Standard plan provided 100 story posts per month. If you used only 20 of those 100 posts, on the 10th of February, your story post count would refill to 100. But that meant you’d only get 20 new story posts – disappointing, right?
We could have let the story posts accumulate, but that would have been unfair to us as a company. After all, story posts aren’t our only cost. We still have to pay for the storage of your media files and other services (like the support chat tool). All of these have costs, even if you haven’t used your Storrito account for months.
Instead of continuing to “patch up” the old pricing, we went back to the drawing board and created a new model from scratch. It took over a month of brainstorming and countless meetings to finalize the concept. It’s easy to create complexity, but coming up with a simple solution takes time. When the final result looks super straightforward, you wonder what took you so long to get there. But that’s the challenge – simplicity is hard to achieve. As Leonardo da Vinci said:
Simplicity is the ultimate sophistication.
So, what does our new “simple” pricing model look like?
The new pricing charges a fixed amount per Instagram account, and you get unlimited story posts. 🥳
This model resolves all the issues we had with the old pricing, and it's much easier to understand. You no longer have to worry about when your story post count will refill or whether you have enough story posts for your campaigns. The refill logic is gone. You don’t need to think about it anymore.
The old model was also wildly unfair – not because we designed it this way, but due to complicated edge cases. I’ve already mentioned the refill logic, but things got even trickier if you managed multiple Instagram accounts with Storrito. We often heard complaints that people couldn’t find the right plan. The old pricing offered plans with either 100, 500, or 2000 story posts per month. Naturally, many people wanted something in between. It always felt bad to waste story posts when the refill happened, and you had to spend energy optimizing around this unnecessary constraint.
The new pricing model is fairer. Someone who manages 20 Instagram accounts will pay more than someone who only manages 1 account with Storrito. Under the old pricing, both could have been using the Storrito Professional plan and paying the same amount. But clearly, the customer with 20 accounts got more value from Storrito. The new model cuts the cost in half for those with 1 account, while those with more accounts will pay more, as they’re getting more value.
I could go on about why the new pricing model is superior to the old one – easier upgrades and downgrades, pro-rating, no more post packages, etc. But the most important thing is that it makes your experience better – for you, our customers, who make this exciting Storrito journey possible for us.
Thank you very much, Max (co-founder of Storrito)
Updated on: 24/10/2024
Thank you!